Girls Hockey Day | BYHA
Niemela Productions documented the excitement and inspiration of Girls Hockey Day put on by the Buffalo Youth Hockey Association, a free community event welcoming girls of all ages to get on the ice, build confidence, and experience the fun of hockey. The day was made even more memorable with appearances from PWHL stars Grace Zumwinkle and Taylor Heise, who skated with the players, offered encouragement, and signed autographs for the young athletes.
Marketing Impact
With registration numbers trending low in recent years, the Girls Hockey Day video serves as a powerful recruitment tool for the Buffalo Youth Hockey Association. By capturing the energy of the event, the joy of young players on the ice, and the excitement of skating alongside PWHL stars Grace Zumwinkle and Taylor Heise, the video showcases exactly what makes the program special and welcoming.