BYHA | Girls' Recruitment
Niemela Productions produced an energetic and inspiring recruitment video for the Buffalo Youth Hockey Association’s girls’ program. The video features young players in action, supportive coaches, and enthusiastic parents, all sharing their love for the game and the positive community surrounding BYHA. It captures the excitement, teamwork, and confidence that come from being part of the program, encouraging new players to join the ice.
Marketing Impact
This recruitment video is a dynamic tool for growing the BYHA girls’ program by showcasing the fun and supportive environment that makes youth hockey special. Through authentic voices and engaging visuals, it inspires families to get involved and helps strengthen community pride in local girls’ hockey. The video can be shared across social media, the BYHA website, and at local events to boost enrollment and awareness for the program.